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What It Takes to Obtain & Retain SNF Account in 2021-2022 Presented by Lou Ann Brubaker


COVID-19 exacerbated every type of post-acute care challenge. Long before the pandemic SNFs struggled with regulatory compliance, financial margins, attracting higher-paying residents, and exceeding managed-care/third-party payers’ expectations. Now more than ever, senior care facilities are fighting for survival—which translates to vendors’ increased sales opportunity and client retention risk. In times of crisis, post-acute care providers re-evaluate their vendor relationships. As a result some companies will increase market-share; others will lose business. Following this 60-minute session, you’ll have an updated understanding of what providers are facing in 2021-2022 and be able to describe your solutions in respect to:

  • regulatory performance;
  • star ratings success;
  • occupancy and mix goals;
  • referrers’ and payers’ expectations.

In post-acute care today, it’s what it takes to win.

Lou Ann Brubaker is a highly accomplished Senior Healthcare Consultant, Entrepreneur, and Educator with more than 30 years of success in the post-acute care marketplace. Leveraging extensive experience working with individuals from the C-suite to the front-line, Lou Ann is a valuable asset to senior care provider organizations in market strategy, customer relationship management, financial viability, operational administration, and board governance. She is the President and Founder of Brubaker Consulting.


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Nicole Schings is the Director of Member Services and Business Development. Nicole joined the association in 2018, and oversees our Member Services program, our Partnership and Associate Member relationships, and our online education system. A graduate of Washburn University, Nicole uses her 22 years of experience in the association world to enhance the support of our members, problem solve their issues and bring new partners into the LeadingAge Kansas family. Outside of work, Nicole is passionate about geocaching and moments spent with her dog, Blu. You can reach Nicole directly at 785.670.8048.