I. FOLLOWING THE NARRATIVE: A quick summary of national media trends last week.
(*LeadingAge is featured in the story.) 

As a primary focus of the Biden Administration’s American Rescue Plan and the American Jobs Plan, caregivers and the work of helping older adults and others in need of assistance — wherever they call home — continued to generate media interest. Vaccines for staff and residents also figured strongly in coverage. 

Infrastructure

Workforce

Vaccines

Home health/future of long term care

II. Other Clips That Influenced the Week: LeadingAge is a sought-out, reliable source for multiple trade and national media outlets (see that coverage on our Driving the Conversation page). Other key clips shaped the narrative last week: 

III. What’s On Our Radar–This week’s likely priorities:

  • Monitoring COVID cases among older adults, workers following CDC changes on masking and ongoing campaign for vaccinations
  • Ongoing discussion about infrastructure
  • Older Americans Month continues

IV. National Statements & Products (all posted on ‘Driving the Conversation’ page):

V. State Resources Rundown: State Association COVID Media Materials: A folder of helpful resources, sample op eds, fact sheets, and more. 

  • Placed Op Eds: Add yours!
  • New Template: Rescue Plan Media Statement:Last week, LeadingAge distributed a customizable media statement template on Treasury’s rules for implementing the American Rescue Plan aid to state and local governments following our issuance on May 12 of a national statement (see above and here) urging that members across the continuum be included in receiving those funds. We encourage you to reach out to your local media with that message as well. To help make that easy, we created the press statement (in the State Materials Google Drive Folder) that you can customize and disseminate.

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Nicole Schings is the Director of Member Services and Business Development. Nicole joined the association in 2018, and oversees our Member Services program, our Partnership and Associate Member relationships, and our online education system. A graduate of Washburn University, Nicole uses her 22 years of experience in the association world to enhance the support of our members, problem solve their issues and bring new partners into the LeadingAge Kansas family. Outside of work, Nicole is passionate about geocaching and moments spent with her dog, Blu. You can reach Nicole directly at 785.670.8048.