I. Current Talking Points for Media Engagement: 

CMS Skilled Nursing Facility Proposed Payment Rule Talking Points 

CCRC Solvency Talking Points

NASEM Report Talking Points

See link to full State Media Resources folder at bottom of page. 

II. Following the Narrative: A quick summary of national media trends last week. 

(* indicates that LeadingAge is featured in the story.) 

While issues not related to aging services or older adults led national news over the past two weeks, caregiving and workforce issues – major themes for our sector – did break through. Nursing home closures, staffing shortages and housing needs got attention from trades and local outlets.

Biden Administration, Congress, Government Agencies

Workforce, Coronavirus, Vaccines, Waivers, Closures

III. Other Clips that Influenced the Week: LeadingAge is a sought-out, reliable source for multiple trade and national media outlets (see that coverage posted in our LeadingAge Press Room). Other key clips that shaped the narrative last week: 

IV. What’s On Our Radar — this week’s likely priorities:

  • Media push re: home health proposed payment rule
  • Impact of nursing home closures
  • Ongoing engagement with White House, federal agencies re: POTUS Quality of Care in Nursing Homes Initiative 

V. National Statements & Products (all posted on the Press Room page):