This Webinar details a strategic approach organizations can use to establish and maintain control of their message and defend against negative publicity.
Controversies today are tried in the court of public opinion more often than in any court of law. Coupled with a 24-hour news cycle and rapid social media response culture, knowing how to communicate quickly and effectively with a wide variety of stakeholders in a crisis is a necessary skill for aging services providers and their teams.
- Understand how reputational trials can influence public perceptions of your organization and tarnish its reputation.
- Learn how to establish and maintain control of your message while mounting a defense against potential negative publicity.
- Consider actionable steps your organization can take to blunt, avoid and/or mitigate crisis situations.
Cost: $99
Register through the LeadingAge Learning Hub
