Join this webinar February 26th for details of a strategic approach organizations can use to establish and maintain control of their message and defend against negative publicity.
Wednesday, February 26, 1-2 PM CST
Controversies today are tried in the court of public opinion more often than in any court of law. Coupled with a 24-hour news cycle and rapid social media response culture, knowing how to communicate quickly and effectively with a wide variety of stakeholders in a crisis is a necessary skill for aging services providers and their teams.
- Understand how reputational trials can influence public perceptions of your organization and tarnish its reputation.
- Learn how to establish and maintain control of your message while mounting a defense against potential negative publicity.
- Consider actionable steps your organization can take to blunt, avoid and/or mitigate crisis situations.
