Current Talking Points & Templates for Media Engagement: 

USAToday Dec. 1, 202 Story Response, SNF Talking Points

Hospice & Accountability Messaging and Talking Points

Health and Hospital Corporation of Marion County v. Talevski Background & Talking Points

CCRC Solvency Talking Points

NASEM Report Talking Points

See link to full State Media Resources folder at bottom of page. 

II. Following the Narrative: A quick summary of national media trends last week. 

(* indicates that LeadingAge is featured in the story.) 

Adding to national media’s current focus on older Americans’ vaccines and bivalent booster uptake, post-Thanksgiving surging COVID cases and hospitalization rates, the White House’s Dec. 15 announcement of its COVID-19 Winter Preparedness Plan coupled with a late Friday change in CDC policy allowing nursing homes to administer the new bivalent booster to residents yielded a full week of aging services coverage. On the trades front, reporting took a similar focus to national, while also including year-end round-ups, “looking ahead” to 2023 pieces, with some interest in LeadingAge national’s letter to President Biden proposing creation of a White House Office on Aging Policy. 

Biden Administration, Congress, Government Agencies

Coronavirus and Other Outbreaks, Vaccines and Treatments, Workforce, Closures

III. Other Clips that Influenced the Week: LeadingAge is a sought-out, reliable source for multiple trade and national media outlets (see that coverage posted in our LeadingAge Press Room). Other key clips that shaped the narrative last week: 

IV. What’s On Our Radar — this week’s likely priorities:

  • Continued collaboration with White House, HHS, HUD on boosters, testing
  • Hospice oversight discussions 
  • SNF staffing mandates
  • Monitoring SCOTUS case (Talevski)

V. National Statements & Products (all posted on the Press Room page):

VI. State Association Media Materials: A folder of helpful resources, sample op-eds, fact sheets, and more. 

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Nicole Schings is the Director of Member Services and Business Development. Nicole joined the association in 2018, and oversees our Member Services program, our Partnership and Associate Member relationships, and our online education system. A graduate of Washburn University, Nicole uses her 22 years of experience in the association world to enhance the support of our members, problem solve their issues and bring new partners into the LeadingAge Kansas family. Outside of work, Nicole is passionate about geocaching and moments spent with her dog, Blu. You can reach Nicole directly at 785.670.8048.