At the 2025 PAHSA Fundraising Summit, the Giving Department from PMMA (Presbyterian Manors of Mid-America®) proudly shared the journey of Salina Presbyterian Manor’s $10 million capital campaign. Led by Sarah Oenning, Jenni Jones, and Judy Keller, the session focused on one key truth: successful fundraising is all about relationships.
The Power of Relationships in Fundraising
Fundraising isn’t just about dollars—it’s about people. The session emphasized how relationship-building is the foundation of any successful campaign. From securing gifts to donor stewardship, every step of the process thrives on meaningful connections.
Laying the Groundwork: Are We Ready?
Before launching a campaign, it’s essential to assess readiness. For Salina Presbyterian Manor, that meant conducting a feasibility study and evaluating key factors:
- Reputation – How is the organization perceived?
- Resources – Do we have the right tools and people?
- Roles & Relationships – Who are the key players, and how engaged are they?
The conclusion? Success would require intentional relationship-building to cultivate donors at all giving levels.
The Campaign Timeline: A Strategic Approach
The path to a $10 million goal isn’t a straight line. It requires careful planning and execution through distinct phases:
- Pre-Planning & Feasibility Study – Assess readiness and identify key prospects.
- Quiet Phase – Secure leadership gifts before publicizing the campaign.
- Campaign Kickoff – Announce the initiative and engage broader audiences.
- Public Phase & Stewardship – Continue fundraising efforts while stewarding existing donors.
- Wrap-Up – Celebrate success and ensure lasting donor relationships.
Making the Ask: A Thoughtful Approach
Asking for a significant gift isn’t just about the numbers—it’s about building trust and aligning values. The presenters shared insights into their approach:
- Preparation is key – Know your prospect’s capacity and interests.
- A listening tour matters – Meet donors where they are and understand their motivations. This is an opportunity to bridge donor’s dreams to change a life and our organization’s goals to further the mission.
- Strategic follow-up ensures success – Stewardship strengthens long-term donor commitment.
A Community of Donors: The Heart of Philanthropy
Ultimately, this campaign is about more than fundraising—it’s about creating a community of donors who believe in the mission. By fostering meaningful relationships, we’re not just securing gifts; we’re building a culture of generosity that will sustain Salina Presbyterian Manor for years to come.
As we move forward, we remain committed to thoughtful engagement, strategic planning, and the power of relationships—because philanthropy isn’t just about giving; it’s about belonging.
Thank you to Christina Taylor, Director of Communications for PMMA for sharing this article with LeadingAge Kansas members.
