With our Fall Conference Trade Show coming up on October 5th, LeadingAge Kansas will begin highlighting promising practices to better serve our Exhibitors. This week’s article, titled “Taking the Lead,” focuses on developing good leads from your exhibit booth.  The author provides 10 tips to help you cultivate your leads:

  1. Define what a lead is.
  2. Set realistic goals.
  3. Choose a lead-gathering system that aligns with your objectives.
  4. Don’t shortchange customized qualifying questions. A
  5. Recognize that all trade show leads are not created equal.
  6. Consider actually asking attendees if they want any follow-up.
  7. Allow your company’s in-booth sales team to go with their gut.
  8. Determine who the leads will be distributed to and when.
  9. Take note of duplicate leads.
  10. Make sure your exhibiting program is getting the credit it’s due.

Read the full article.  (note, you don’t have to put your email in to read the article as it says, just keep scrolling)

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Addy Mead
Addy Mead
A graduate of Wichita State University’s Math Education program, Addy is using her planning and organizational skills, creativity, and love of helping others to support our providers and members. First as Administrative Coordinator and now as Associate Director of Communications & Events, Addy’s primary duties include overseeing general member communications through social media, our Weekly Member Calls, the Aging Update, and database and website maintenance. She also collaborates with the team to plan, produce, and market events across all aspects of LeadingAge Kansas, manage Continuing Education processing.. Outside of the office, Addy enjoys crafting, playing board games, video games, and DnD, and spending time with her fiancé and their two cats.

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