Backed by recent national research among potential employees, LeadingAge prepared new workforce recruitment tools. LeadingAge members can access communications strategies, message frames, messenger guidance, and tips for crafting recruitment communications. These tools are part of the expanded Opening Doors to Aging Services initiative to increase awareness of the sector and move perceptions positively. Now specific insights about connecting with potential employees are available through Opening Doors to the Aging Services Workforce. These new resources are free to members. Access them now on the new LeadingAge website!