I. Current Talking Points & Templates for Media Engagement: 

Template Op-Ed: Aging Services Workforce Now Campaign

CMS Home Health Proposed Payment Talking Points

CMS Skilled Nursing Facility Proposed Payment Rule Talking Points 

CCRC Solvency Talking Points

NASEM Report Talking Points

See link to full State Media Resources folder at bottom of page. 

II. Following the Narrative: A quick summary of national media trends last week. 

(* indicates that LeadingAge is featured in the story.) 

National outlets’ interest in older adults over the past week focused on the Biden administration’s push for more Americans to get boosted, staffing shortages, and how Medicaid will be impacted after the public health emergency ends at the end of the year. Trades, in addition publishing stories with LeadingAge Annual Meeting 2022 content and pick up of the LeadingAge Ziegler LZ200 report, focused on workforce, CMS’ action on the Special Focus Facilities program, and the soon-to-be released home health payment final rule. 

Continuing Leadership Annual Meeting 2022 Coverage

Several days of education, advocacy, and comradery, including keynotes from LeadingAge’s president and CEO and board chair, garnered media pick up in sector trades:   

Biden Administration, Congress, Government Agencies

Workforce, Coronavirus, Vaccines, Closures

III. Other Clips that Influenced the Week: LeadingAge is a sought-out, reliable source for multiple trade and national media outlets (see that coverage posted in our LeadingAge Press Room). Other key clips that shaped the narrative last week: 

IV. What’s On Our Radar — this week’s likely priorities:

  • Keeping watch for Home Health Final Rule on payment
  • Members’ vaccine outreach programs
  • Hospice media outreach

V. National Statements & Products (all posted on the Press Room page):

VI. State Association Media Materials: A folder of helpful resources, sample op-eds, fact sheets, and more. 

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Nicole Schings
Nicole Schings is the Director of Member Services and Business Development. Nicole joined the association in 2018, and oversees our Member Services program, our Partnership and Associate Member relationships, and our online education system. A graduate of Washburn University, Nicole uses her 22 years of experience in the association world to enhance the support of our members, problem solve their issues and bring new partners into the LeadingAge Kansas family. Outside of work, Nicole is passionate about geocaching and moments spent with her dog, Blu. You can reach Nicole directly at 785.670.8048.

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