Two New Webinars “Social Media in the HIPPA Age” and “Websites That Work (For YOU!)” Presented by Laurie Dove of the Dove Media Group.
Social Media in the HIPPA Age
June 25, 2019 | 2:00 – 3:00 PM
A guide for helping administrators and employees understand their industry’s special considerations when it comes to social media and digital marketing. The legal regulations, privacy concerns and risks add extra layers of social media difficulty for CCRC and related organizations to manage. At the same time, consumers and prospective residents are adopting social media quickly and expect your organization to be there. We help you navigate the concerns and strike a balance that benefits your organization.
- Understand your industry’s special considerations when it comes to social media and digital marketing.
- Learn to identify the risks and benefits that come with social media in a CCRC or health care organization.
- Develop an employee guide to protect your organization and residents, while still creating effective social media.
- Learn how to adopt social media that will benefit your organization.
Click here to learn more.
Websites That Work (For YOU!)
July 30, 2019 | 2:00 – 3:00 PM
Is your website working for your organization? Discover how you can convert visitors into leads by including the right information, in the right way, on your website. Potential residents should see themselves in the stories you tell, know that you understand their challenges and trust that you can help them overcome those challenges. In this workshop, you’ll find not only the keys to the success of a brand new website project, but also ideas to retool an existing website by discovering what could be improved.
- Discover how to know whether a website is working for your organization.
- Learn how to convert visitors into leads with content, design and more.
- Develop key information that appeals to prospective residents.
- Understand how to improve an existing website and find out when it’s time to develop a new website.
Click here to register and to learn more.
These webinars will be presented by Laurie Dove of the Dove Media Group. High Plains Senior Marketing specializes in informing, engaging and converting prospective customers by developing brand identities, compelling websites, savvy social media, and effective print and digital collateral for CCRC and health care organizations. Laurie L. Dove, president of High Plains Senior Marketing, is a Harvard University graduate student, elected official and award-winning communicator. Dove has authored seven books and thousands of articles, and is the former owner of a newspaper and magazine. Throughout her career, she has received numerous accolades, including the 2018-2019 Influencer of the Year Award by the International Association of Women for her leadership as an entrepreneur.
